“The idea for Sonic Standards started back in 2018. I’d been building and working in pro audio environments for over a decade and had gained a massive amount of experience tuning speaker systems. With that knowledge and a curiosity to make headphones sound great, I started applying speaker tuning techniques to headphones. There was a lot of trial and error, years of it! But eventually I came up with a consistent and repeatable standard to tune headphones in a way that many trusted ears approve of. With the right tools, proven methods, and a bit of pressure from clients & peers, I decided to launch Sonic Standards.” - John Zweifel